Ma Belle Note vs Critizr (Goodays): Comparison 2026
Critizr, now Goodays, or Ma Belle Note? Customer experience platform for large retailers or Google review tool for local businesses: target, price, AI, verdict.
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Critizr, now Goodays, and Ma Belle Note both deal with what your customers say. But they don't serve the same organisation. Goodays equips large retailers that manage satisfaction across hundreds of locations. Ma Belle Note equips the business owner who wants to manage their Google profile from their phone and bring customers back.
In short: Goodays (formerly Critizr) is the right choice for a network that wants to collect customer feedback on many channels, measure NPS and CSAT and have frontline teams handle dissatisfaction, on quote. Ma Belle Note is the right choice for an independent or small group that wants to reply to Google reviews, spot fake reviews and build loyalty with a wheel and SMS, at €29 or €49 excl. VAT per month, with no commitment.
Comparison table
Goodays information comes from its official website, checked in September 2026.
| Criterion | Ma Belle Note | Goodays (formerly Critizr) |
|---|---|---|
| Target | Local businesses, independents and small groups | Large organisations and networks (retail, banking, DIY, fashion) |
| References shown | Not applicable | E.Leclerc, Domino's Pizza, Crédit Agricole, Castorama, Rexel |
| Price | €29 (Standard), €49 (Pro) excl. VAT per location per month | Not publicly disclosed |
| Getting started | 7-day self-service trial | Contact request and demo |
| Collection channels | QR code, Google profile | More than 20 channels (email, Google, stores, website) |
| Surveys, NPS, CSAT | No | Yes |
| Reviews and Google reputation | Yes, core of the product | Yes |
| AI replies | Copilot by default, optional autopilot, sensitive reviews held back | AI-assisted reply suggestions |
| Dissatisfaction alerts | Private feedback and reviews to handle | Real-time alerts for teams |
| Competitor watch | Up to 5 per location | Competitor benchmarking advertised |
| Loyalty wheel and SMS | Included | Not featured on the website |
| Fake reviews | Detection and drafted dispute | Not featured on the website |
Two different jobs
Goodays sells a system for managing customer experience. Ma Belle Note sells a day-to-day tool for local reputation.
On its website, Goodays presents itself as a customer experience management platform adopted by more than 150 companies. It collects feedback at every touchpoint, analyses it (sentiment, NPS, CSAT), alerts teams when customers are dissatisfied and suggests replies. Its value shows at network scale: comparing stores, involving managers, tracking a satisfaction metric over time.
Ma Belle Note starts from a single owner or a small group. The challenge is not consolidating thousands of pieces of feedback, but replying to each Google review in your own tone without spending your evenings on it, and turning passing customers into regulars.
Features
Collecting and measuring satisfaction
Goodays is far more complete. Surveys, NPS, CSAT, collection on more than 20 channels and impact analysis are at the heart of its offer. Ma Belle Note has no questionnaire: customers who scan the QR code can leave a Google review or write to you privately, and a monthly AI summary sums up the most-mentioned topics.
Review replies
Both tools offer AI-assisted reply drafts. At Ma Belle Note, approval is the default. Autopilot is switched on profile by profile, for example for 4- and 5-star reviews, and a review mentioning an allergy, a hygiene problem or defamatory statements always goes back to approval. For reply best practice, our guide to replying to a negative Google review gives a step-by-step method.
Loyalty and profile protection
Both Ma Belle Note plans include a loyalty wheel, an opt-in customer base, one-off or automated SMS campaigns (€0.06 excl. VAT per SMS on Standard, €0.05 on Pro with 100 free SMS a month), a fake review shield and a watch on up to 5 competitors. The Goodays website does not highlight a wheel or SMS marketing campaigns.
Survey or QR code, the rule is the same: don't reserve Google review requests for satisfied customers. Google's policy prohibits selectively soliciting positive reviews.
Pricing and getting started
Goodays does not publish a price list: you go through a contact request, as is common for platforms deployed across large networks. To compare, ask about the commitment length, the cost per location and deployment fees.
Ma Belle Note publishes its prices: €29 excl. VAT per month on Standard, €49 on Pro, per location, with a Pro discount of 10 to 30% from the second location. The 7-day trial starts from the website, with no credit card. Details are on the pricing page.
Who each tool suits best
Goodays (formerly Critizr) is the best choice if:
- you run a retail brand or a network of many locations;
- you want to measure satisfaction (NPS, CSAT) in a structured way;
- you want frontline teams to handle dissatisfaction in real time;
- you have a team in charge of customer experience.
Ma Belle Note is the best choice if:
- you run one or a few local businesses;
- your customers find you mainly on Google Maps;
- you want to reply quickly to your reviews while staying in control;
- you want loyalty through a wheel and SMS and to spot fake reviews, at a public price.
Verdict
Goodays and Ma Belle Note only really compete at the margins. The first is a large-organisation tool to measure and improve customer experience; the second is the business owner's tool for their Google profile and loyal customers. If you are weighing other platforms for networks, also see Ma Belle Note vs Partoo. For an overview of local reputation, read our guide to Google review management.
Running a local business? Try Ma Belle Note free for 7 days, no credit card required.
Frequently asked questions
Are Critizr and Goodays the same solution?
Yes. Critizr is the former name of Goodays, a French customer experience management platform. The goodays.co website now presents the solution under that name, and its API documentation is still hosted on the critizr.com domain. Searches for Critizr therefore lead to the same offer.
What is the main difference between Ma Belle Note and Critizr?
Goodays (formerly Critizr) is a customer experience platform for large organisations: feedback collected on more than 20 channels, surveys, NPS and CSAT, alerts, reviews and AI-assisted replies. Ma Belle Note is a self-service tool for local businesses, focused on Google reviews, with a loyalty wheel, SMS and a fake review shield.
How much does Critizr or Goodays cost?
Goodays does not publish prices on its website in September 2026; access goes through a contact request and a demo. Ma Belle Note publishes its prices: €29 excl. VAT per month (Standard) and €49 excl. VAT per month (Pro) per location, with no commitment and a 7-day trial without a credit card.
Is Critizr suitable for an independent business?
It is not its main target. Goodays highlights customers such as E.Leclerc, Domino's Pizza, Crédit Agricole and Castorama, and needs such as managing satisfaction across a whole network. An independent business owner who wants to manage their Google profile will find a self-service tool simpler and cheaper.
Does Ma Belle Note offer NPS surveys?
No. Ma Belle Note offers a private feedback inbox fed by the QR code, monthly AI summaries of what customers mention and a watch on nearby competitors, but no NPS or CSAT questionnaire. If structured satisfaction measurement is your priority, Goodays is better equipped.
