Ma Belle Note vs Malou: Pricing, Features, Verdict 2026
Malou or Ma Belle Note? Prices checked in September 2026, platforms, social media, AI, SMS and loyalty: the comparison for restaurants and local businesses.
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Malou and Ma Belle Note both manage restaurant Google reviews, but they don't sell the same thing. Malou is an online presence suite for restaurants, with an option to have its team do the work. Ma Belle Note is a self-service tool the owner uses directly, for restaurants as well as other local businesses.
In short: Malou is the best choice for a restaurant group that wants to outsource multi-platform presence, local SEO and social media, from €99 per location from 3 sites (€169 for 1 or 2). Ma Belle Note is the best choice for an independent or small group that wants to reply to Google reviews, handle fake reviews and competitors, and build loyalty with a wheel and SMS, at €29 or €49 excl. VAT per location, with no commitment.
Comparison table
Malou information comes from its official pricing page, checked in September 2026.
| Criterion | Ma Belle Note | Malou |
|---|---|---|
| Industries | All local businesses | Restaurants |
| Price for 1 location | €29 (Standard), €49 (Pro) excl. VAT per month | €169 per month (all-inclusive, 1 to 2 locations) |
| Price from 3 locations | Pro volume discount: -10% to -30% | From €99 (Essential), €120 (Growth), €151 (Full) per location |
| Commitment | None | Not stated on the pricing page; 15% off on annual billing |
| Getting started | 7-day self-service trial, no credit card | Talking to an expert highlighted ("Obtenir un tarif") |
| Review platforms | Google Business Profile | 10+ platforms (Essential), presence on 50+ platforms (Growth) |
| AI replies | Copilot by default, optional autopilot, sensitive reviews held back | Review automation (Growth), AI agent |
| Social media | No | Yes (Full plan) |
| Loyalty wheel and SMS | Included | Not featured on the pricing page |
| Fake reviews and competitor watch | Included | Not featured on the pricing page |
| Support | Email or priority support | Account manager; Copilot formula with content creation |
Two different models
Malou sells a complete online presence for restaurants. Ma Belle Note sells time saved on your reviews and customers who come back.
According to its pricing page, Malou offers two ways of working: MalouApp, the platform used by your teams with an account manager, and Copilot, where Malou defines the strategy, creates and publishes content, makes monthly recommendations and organises photo shoots. It is designed for a group that wants a polished presence on every platform without dedicating someone in-house.
Ma Belle Note is used from your phone: you connect your Google profile, the AI prepares replies, you approve. There is no agency behind it, which explains the price gap.
Features
Review replies
Both tools write replies with AI. At Ma Belle Note, the default is copilot: each draft, written in your tone and the customer's language, waits for your approval. You can let replies to simple reviews go out on their own, for example 4 and 5 stars; a review mentioning an allergy, a hygiene problem or defamatory statements always goes back to approval. Malou highlights advanced review management with automation in its Growth plan.
Platforms and presence
Malou covers far more platforms. Its Essential plan updates your information on Google and 5 platforms and gathers reviews from more than 10 platforms; Growth extends presence to more than 50 platforms. Ma Belle Note is limited to Google Business Profile, connected through the official API. If many of your reviews come from TripAdvisor or TheFork, that is an argument for Malou.
Social media and menus
Malou wins here. The Full plan includes scheduling and publishing on social media and syncing menus to Google. Ma Belle Note does neither.
Loyalty, fake reviews, competitors
Both Ma Belle Note plans include features that Malou's pricing page does not highlight:
- branded loyalty wheel and an exportable opt-in customer base;
- one-off or automated SMS campaigns (birthday, follow-up after a visit), at €0.06 excl. VAT per SMS on Standard, €0.05 on Pro with 100 free SMS a month;
- fake review shield, which flags suspicious reviews and drafts the dispute to send to Google;
- watch on up to 5 competitors per location;
- private feedback and a reviews wall for your website.
The wheel and SMS are for loyalty, never for getting reviews: Google's policy prohibits any incentive in exchange for a review.
Pricing
For a single restaurant, the gap is about €140 a month: €169 at Malou (pricing page, September 2026) versus €29 excl. VAT for Ma Belle Note Standard. Malou's page does not say whether its prices exclude VAT.
For 3 restaurants, Malou starts at €297 per month (3 × €99 on Essential). Ma Belle Note Pro costs €132.30 excl. VAT per month (3 × €49 with a 10% discount), Standard €87. For 10 restaurants: from €990 at Malou, €367.50 excl. VAT at Ma Belle Note Pro (25% discount).
These amounts do not cover the same scope: Malou includes platforms, local SEO and, depending on the plan, social media. Ma Belle Note plans are detailed on the pricing page.
Who each tool suits best
Malou is the best choice if:
- you run a restaurant group, ideally 3 locations or more;
- you want an up-to-date presence on dozens of platforms;
- you want to outsource social media and content creation;
- you have the budget for a complete tool with hands-on support.
Ma Belle Note is the best choice if:
- you run one or a few locations, restaurants or not;
- your reviews come mostly from Google;
- you want to reply yourself, quickly, with control over what goes out automatically;
- you want loyalty through a wheel and SMS, plus fake review and competitor monitoring;
- you want to test on your own, with no commitment.
Verdict
Malou and Ma Belle Note are not in the same price category because they don't provide the same service. Malou is a suite for restaurant groups that want to delegate. Ma Belle Note is the tool for owners who keep control of their Google reviews and their customers. For groups, our method for managing Google reviews across multiple restaurants helps frame the need, and the Malou alternatives page compares other options.
Want to see the difference on your own reviews? Try Ma Belle Note free for 7 days, no credit card required.
Frequently asked questions
What is the main difference between Ma Belle Note and Malou?
Malou is a suite for restaurants and restaurant groups: presence on many platforms, reviews, local SEO, social media and, as an option, a team that creates content. Ma Belle Note is a self-service tool for all local businesses, focused on Google reviews, with a loyalty wheel and SMS campaigns included.
How much does Malou cost compared with Ma Belle Note?
On its pricing page checked in September 2026, Malou lists €169 per location per month for 1 to 2 locations, then from €99 per location from 3. Ma Belle Note costs €29 (Standard) or €49 (Pro) excl. VAT per location per month, with a Pro discount of 10 to 30% from the second location.
Is Malou restaurant-only?
Yes, Malou focuses on restaurants. If you run a salon, a clinic, a hotel without a restaurant, a garage or a shop, Malou is not designed for you. Ma Belle Note covers all local businesses and lets you manage different activities in the same account.
Does Ma Belle Note manage social media like Malou?
No. Ma Belle Note does not post on Instagram, Facebook or TikTok and does not sync your menus. If social media management is a core need, Malou's Full plan covers it. Ma Belle Note focuses on Google reviews, customer feedback, fake reviews, competitor watch and loyalty through a wheel and SMS.
Can I move from Malou to Ma Belle Note?
Yes. Your Google reviews and replies belong to your Google Business Profile, not to the tool. When you connect, Ma Belle Note retrieves your review history. Check your Malou contract end date, take back profile management access if you had delegated it, and replace your QR codes.
