Ma Belle Note vs Trustfolio: B2B Reviews or Local Google
Trustfolio or Ma Belle Note? B2B client recommendations from €99/month or Google reviews for local businesses from €29 excl. VAT: 2026 prices and the right fit.
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Trustfolio and Ma Belle Note both talk about customer reviews, which is why people compare them. But they serve two different worlds. Trustfolio helps B2B companies turn professional client satisfaction into visible recommendations. Ma Belle Note helps local businesses manage their Google profile and bring customers back. If you are unsure, ask yourself one simple question: are your customers companies, or people who walk through your door?
In short: Trustfolio is the right choice for an agency, consultancy, training provider or software vendor selling to other businesses, from €99 per month. Ma Belle Note is the right choice for a restaurant, salon, clinic, garage or shop that wants to reply to Google reviews and build loyalty, at €29 or €49 excl. VAT per month.
Comparison table
Trustfolio information comes from its website and pricing page, checked in September 2026.
| Criterion | Ma Belle Note | Trustfolio |
|---|---|---|
| Target | Local businesses (local B2C) | B2B companies (small businesses, SMEs, groups and mid-caps) |
| Entry price | €29 excl. VAT/month per location | €99/month (Challenger) |
| Other plans | €49 excl. VAT/month (Pro) | €179/month (Leader), from €349/month (Elite) |
| Getting started | 7-day self-service trial | Demo request, setup and onboarding included |
| Google reviews | Core of the product, one profile per subscribed location | Collection on 1, 3 or 5+ profiles depending on plan |
| Verified B2B reviews and recommendations | No | Yes (40, 100 or 250+ Trustfolio reviews collected per year) |
| NPS satisfaction measurement | No | Yes (400 to 2,500+ responses per year) |
| Case studies and video testimonials | No | Yes |
| Referrals | No | Yes (Leader and Elite) |
| AI replies to Google reviews | Yes, with approval and safeguards | Not featured |
| Fake reviews, competitor watch | Yes | Not featured |
| Loyalty wheel, SMS campaigns | Yes | Not featured |
Two different needs
Trustfolio answers a B2B question: how do you prove to a business prospect that other companies recommend you? Its website highlights satisfaction measurement, verified B2B review collection, case studies, video testimonials, referrals and a public showcase prospects can browse. The references it displays are service companies: recruitment, consulting, communications.
Ma Belle Note answers a local question: how do you keep a good rating on Google Maps and reply to every review without spending your evenings on it? It connects to your Google Business Profile, prepares replies in your tone, collects reviews by QR code and helps you build customer loyalty.
Trustfolio pricing in detail
Trustfolio charges according to the number of users, NPS responses and reviews collected. According to its pricing page in September 2026:
- Challenger, €99 per month (small businesses and early-stage startups): 3 users, 400 NPS responses per year, Google review collection on 1 profile, 40 Trustfolio reviews per year.
- Leader, €179 per month (growing SMEs): 20 users, 1,000 NPS responses per year, Google reviews on 3 profiles, 100 Trustfolio reviews per year, referrals.
- Elite, from €349 per month (groups and mid-caps): 50 users and more, 2,500 NPS responses per year and more, Google reviews on 5 profiles and more, 250 Trustfolio reviews per year and more.
Annual billing saves 20%, and add-ons exist (extra user at €9 per month, pack of 25 reviews and 250 NPS responses at €25 per month).
At Ma Belle Note, pricing is per location: €29 excl. VAT on Standard, €49 on Pro, with a Pro discount of 10 to 30% from the second location and users included at no per-person charge. Details are on the pricing page.
If you run a local business
For a local business, a B2B review tool would make you pay for features you don't need (professional NPS, case studies, B2B showcase) and leave others out. What matters for you:
- replying to all your Google reviews quickly, in your tone: Ma Belle Note's AI prepares drafts, you approve, and sensitive reviews always stay on hold for approval;
- getting reviews regularly with a QR code at the till or on the table, offered to all customers; our guide to QR codes for Google reviews shows where to place it;
- spotting fake reviews and preparing the dispute;
- bringing customers back with a loyalty wheel and SMS campaigns.
Ask all customers for Google reviews, with no incentive: Google's policy prohibits offering incentives in exchange for reviews and soliciting only satisfied customers.
Who each tool suits best
Trustfolio is the best choice if:
- you sell services or software to other businesses;
- your prospects want to see recommendations from professional clients;
- you want to measure NPS and structure your case studies and testimonials;
- you want a B2B referral programme.
Ma Belle Note is the best choice if:
- your customers are individuals who find you on Google Maps;
- you run one or several physical locations;
- you want to reply to your reviews, spot fake reviews and track competitors;
- you want loyalty through a wheel and SMS, with no commitment.
Verdict
Trustfolio is not a bad alternative to Ma Belle Note, nor the reverse: they are two tools for two types of companies. Choose based on your customers, not on the word "reviews". To go further on local business reputation, read our guide to online reputation for local businesses.
Running a local business? Try Ma Belle Note free for 7 days, no credit card required.
Frequently asked questions
What is the difference between Ma Belle Note and Trustfolio?
Trustfolio is a French B2B customer review and recommendation platform: NPS measurement, verified B2B reviews, case studies, video testimonials, referrals, with Google review collection as an add-on. Ma Belle Note is a tool for local businesses: AI replies to Google reviews, QR code collection, fake reviews, competitor watch, loyalty wheel and SMS.
How much does Trustfolio cost?
On its pricing page checked in September 2026, Trustfolio lists three plans: Challenger at €99 per month, Leader at €179 per month and Elite from €349 per month, with 20% saved on annual billing and setup and onboarding included. Access goes through a demo request. The page does not say whether prices exclude VAT.
Does Trustfolio manage Google reviews?
Partly. Each Trustfolio plan includes Google review collection on a limited number of profiles: 1 on Challenger, 3 on Leader, 5 or more on Elite. Its core remains B2B recommendations and customer satisfaction. Ma Belle Note is built entirely around the Google profile: AI replies, private feedback, fake reviews and competitor watch.
What Trustfolio alternative for a local business?
For a restaurant, salon, clinic or shop, a tool dedicated to Google reviews is a better fit and cheaper: Ma Belle Note starts at €29 excl. VAT per month per location, with no commitment. For a B2B company selling to other businesses, Trustfolio remains more relevant than a tool designed for local shops.
Can I use Trustfolio and Ma Belle Note together?
Yes, if you run both kinds of activity. A B2B services company that also has a store, a showroom or a coworking space can keep Trustfolio for professional client recommendations and use Ma Belle Note for its physical location's Google profile. The two tools don't overlap.
